Time Spent On Mobile Is Now 7 Times That Of Tv In India
The report further states that Indian users were devoting almost twenty-eight hours every week on mobile and just four on television in 2016. Entertainment on mobile, in particular, is at 45% (~12 hours) of that overall usage which means it’s still three times more than the media being consumed on the idiot box. Furthermore, print media stands at just two hours which is quite expected as users continue to migrate online where news is generally free of cost and more diverse....