It was to “create the most advanced mobile device that combined the highest privacy settings, operated faster than any other phone, built with the best materials from around the world.” according to Sirin Labs. The startup’s first smartphone may be unveiled at an exclusive retail store in London, “the natural home of the Sirin Labs’ customer,” according to the company. “Unlike mainstream technology companies where price is paramount, Sirin Labs doesn’t need to wait a couple of years before bringing the most advanced technology to its customers,” said Cohen. “We can offer them tomorrow’s technology, today. Cost doesn’t influence our decision-making; optimal functionality and quality do.” “After over two years of intensive research and development, SIRIN LABS is poised to present our first product, a mobile phone built without restriction or compromise,” states the company’s website. However, it is not fully sure that whether smartphone will be called Solarin. The company has been founded by Kazakh investor Kenges Rakishev, Israeli venture capitalist Moshe Hogeg and McKinsey-trained serial entrepreneur Tal Cohen. The first two joined in 2012, and after a year Cohen joined the company. Since, the company has intended to create this smartphone with prime focus on security, actually this idea came when Kenges phone was hacked in May 2013. Sirin Labs said that its high end smartphone will be go on sale via its e-commerce website. The startup also plans to open additional retail stores across Europe, North America and Asia soon.