Icons images are now bigger, making them easier to see, recommendations automatically appear as you scroll down pages. Related content is now grouped together so you don’t have to jump through multiple screens. has also streamlined the purchasing process, so you can start watching that movie you rented even sooner. Overall I’m a big fan of the ay Store’s new look—it’s less cluttered much more colorful than the current iteration. In some ways it resembles the desktop version of the ay Store, which received a similar redesign late last year. The ay Store app update starts rolling out today to phones tablets running Android 2.2 or higher, the rollout should be complete in the next few weeks.