The ad first appeared in Chennai edition of The Hindu newspaper yesterday and all major editions of Times of India today. I am not sure if this is the first time such a technology was used, but they are claiming it’s the global first of sorts. Suhel Banerjee has captured the video of this ad

Technology behind Volkswagen Talking (audio) newspaper ad

It is a simple technology put into great use by Volkswagen. They are making use of a PhotoDiode, which is a type of photodetector capable of converting light into either current or voltage, depending upon the mode of operation. The light-sensitive speaker weighs no more than 10-15 grams and continuously belts out the below lines in loop The innovative technology comes at a time when newspapers across the world are fighting against the odds to survive and beat the competition of web technology. The new Volkswagen Vento. Crafted with so much passion, it’s hard to let it go. Volkswagen. Das Auto. Shoot in your comments!