As already mentioned, the all-new TVs come in four screen sizes: 43-inch, 50-inch, 55-inch, and 65-inch, and include pro picture calibration, which allows users to adjusts elements like the color temperature, noise reduction, along with a few other aspects. The TV features a 4K (DLED) panel that comes in at 3840 x 2160 pixels and provides 400 nits of brightness. There is support for HDR10, Dolby Vision, and Hybrid Log-Gamma (HLG) standards, along with DTS Virtual:X and Dolby Digital+, on the audio side of things. To add to that, it also provides different audio modes, including Standard, Theatre, Sports, Music, and Late Night, to offer a distinct audio experience. At its core, the Vu Ultra 4K TV is powered by a quad-core processor with Mali-470 GPU, coupled with 2GB of RAM and 16GB of onboard storage. On the software front, it runs on Android TV 9 (pie) and comes with Google Assistant support. Out of the box, the TV comes pre-installed with a bunch of entertainment apps, including the likes of YouTube, Prime Video, Netflix, and Hotstar. Depending on the screen-size you opt for, you either get a 24W (43-inch) or a 30W (50-inch, 55-inch, and 65-inch) speaker. For connectivity, the TV offers Wi-Fi 802.11ac, Bluetooth 5.0, a headphones jack, 2x USB ports, 3x HDMI ports, optical audio, RF analog port, AV input, and an Ethernet port. In addition, it also offers support for Chromecast for easy screencasting.

Vu Ultra 4K TV series: Pricing and Availability

The Vu Ultra 4K TV starts at Rs 25,999 for the 43-inch model, with the 50-inch model coming in at Rs 28,999 and the 55-inch model priced at Rs 32,999. As for the fourth, top-of-the-line model with a 65-inch panel, the TV costs Rs 48,999. Pretty aggressive and impressive pricing indeed.